Coastal regeneration should be pragmatic but never lose sight of the waterfront’s potential for the weird and wonderful.

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Rooted in a history of pleasure piers and bathing machines, The Pier Rooms are a hybrid, part pier, part beach hut.

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Rather than lining up beach huts parallel to the shore and on the back of the beach, we positioned them up behind each other on a chevron so that everyone has a similar view and pushed them out to sea.

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The result is a sort of low-key hotel where one can commune with the elements, whatever the weather and the mood, flying above the waves but solidly tethered to the rock below.